Lowrance Hook Reveal 7 Fish Finder with Transducer, Optional Preloaded Maps

The Lowrance Legacy: A History of Innovation

Darrell Lowrance embarked on a journey in the 1950s, pioneering the use of transistorized sonar technology to detect fish. This vision has shaped the Lowrance legacy for over six decades, a legacy that was born on the water. His goal was to revolutionize the fishing experience, and he achieved this in 1957 by introducing the first recreational fishfinder, the FISH-LO-K-TOR, fondly known as the "Little Green Box" by millions.

The initial success of the Lowrance fishfinder marked the beginning of the recreational fishfinder industry and propelled the Lowrance brand towards a path of continuous innovation and accomplishment that still propels us today. Our reputation as a leading brand in marine electronics has been upheld through over 60 years of innovation, reliability, and quality, all driven by our unwavering commitment to helping anglers locate more fish.

What Sets Lowrance Apart:

Selection: Lowrance offers top-quality fishfinders and fishfinder/chartplotter combos that cater to the diverse needs and budgets of both casual weekend anglers and seasoned professionals.

Reliability: Lowrance continues to set the standard in marine electronics, earning the trust of guides and captains who rely on our products to maintain accurate navigation routes and consistently deliver successful fishing trips. Our advanced features, such as real-time underwater mapping with StructureScan 3D, high-resolution LED backlit color displays, GPS with C-MAP, touch screen technology, and Bluetooth and Wi-Fi connectivity, ensure a superior fishing experience.

Support: Our dedication to customer service is unparalleled, as we stand by our products every step of the way, even offering replacements when needed.

Innovative Features:

• FISHREVEAL: Utilizing the Lowrance CHIRP sonar technology and DownScan Imaging, FishReveal makes it easier to not only locate fish but also identify them on your display.
• C-MAP CONTOUR+: With detailed 1-foot contours on 8,900 U.S. lakes, this feature provides high-resolution inland and coastal charts to help anglers spend more time catching fish.
• SPLITSHOT TRANSDUCER: Ideal for anglers seeking clear views beneath the boat, SplitShot combines wide-angle high CHIRP sonar with high-resolution imaging of fish-holding structures.
• AUTOTUNING SONAR: Enjoy more time fishing and less time tweaking settings with HOOK Reveal's autotuning sonar, which automatically adjusts to changing fishing conditions for optimal sonar images.
• 7-INCH DISPLAY: The SolarMAX display of HOOK Reveal ensures crisp and clear visibility in all conditions, including direct sunlight, offering excellent clarity and daylight visibility for an enhanced fishing experience.

product information: